Jean Falcao
Creative
Strategy
Performance
Storytelling
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[ Introduction ]
Operating globally as a Sole Proprietorship.
For US partners, this means zero friction: simple B2B contracts, standard ACH payments, and effortless tax compliance.
Media Buying, Funnel Architecture, and Conversion Rate Optimization (CRO). Transforming raw data into predictable attention-to-revenue pipelines.
Practical application of LLMs (Claude, Gemini, GPT) and agile systems (ClickUp) to streamline creative production and eliminate operational friction.
Visual Storytelling, Performance Hooks, and Technical Production. Engineering creative assets that capture attention and drive direct response.
2021 — Present
Focused on user acquisition and brand positioning within competitive markets, bridging the gap between performance data and visual creative assets.
When we launched our first digital product, our initial conversion rates were far below expectations. Despite good traffic, people weren't buying. We barely broke even on the first run, and I knew something had to change.
I realized our audience was dropping off early in our funnels. To fix this, I dove deep into mastering retention loops for our Video Sales Letters (VSLs). I needed to hook the viewer and reset their attention span every few seconds.
Taking full ownership of the creative pipeline, I personally wrote the copy and edited over 35 VSL variations and Instagram ads to aggressively test these new pacing strategies. The turnaround was massive: by our final launch, we achieved a 3x ROI on a $250k ad spend.
Led the marketing department for a major retail chain. Oversaw full-scale content strategy and brand consistency across all digital and physical touchpoints.
When I took over marketing for Bazar, a retail chain with 7 locations, I thought my biggest hurdle would be navigating a completely new niche: women's retail products. But this challenge taught me a profound lesson—marketing is fundamentally about connecting with people, regardless of who they are or what they're buying.
They didn't have a massive budget to start with, so I pivoted entirely to an organic content strategy. For months, we didn't spend a single penny on paid ads. Instead, I focused on creating highly relatable, viral-ready content that spoke directly to their audience's daily lives.
The results were explosive. We hit over 800,000 organic reach in just three months. Our videos consistently pulled in 30k+ views, with several breaking the 100k mark. When I started, their main store account had just 7k followers; by the time I left, we had built a thriving community of 60k highly engaged followers—100% organically.
Executed the marketing and creative strategy for a large-scale music event. Developed high-conversion ticket sales funnels and digital engagement campaigns.
Even though Connection Festival was already a well-known event, we faced a critical issue: social media engagement was practically nonexistent, and our average ticket value was struggling to grow. We needed to drastically elevate the brand's perceived value on Instagram.
My strategy centered on a simple truth: hooks are everything. To capture attention in a saturated feed, we needed a visual disruptor. We came up with an idea that seemed silly at first: we put a friend in an astronaut costume and had him roam around during promotional shoots.
It instantly hooked the audience. Engagement skyrocketed as people tuned in to see what the astronaut was doing next. Not only did our brand value and ticket sales increase, but that "silly" astronaut resonated so deeply that he became the official mascot of the festival to this day.
Agency Growth • Class Actions
Partnering with US-based marketing agencies to drive high-volume lead generation for massive class action lawsuits, focusing on high-intent customer acquisition.
Working with US-based marketing agencies on massive class-action lawsuits (like the Roundup litigation) completely changed my perspective on customer acquisition. In these highly competitive markets, you can't just ask for someone's information—you have to earn it.
This is where I truly mastered the technical architecture of a Lead Magnet. Technically speaking, a lead magnet is a high-leverage, micro-commitment vehicle. It operates on the psychological principle of "value-in-advance" to drastically lower the friction of data capture.
Instead of pushing a hard sell, we offered hyper-specific, actionable value—such as a quick eligibility checklist for a settlement. By exchanging targeted information for contact details, we shifted the user psychology from 'being sold to' to 'receiving assistance'. Understanding this value exchange allowed us to segment audiences based on intent, triggering personalized funnels that slashed our Cost Per Acquisition (CPA) and scaled our lead volume to the thousands.
[ The Methodology ]
Ready to craft the unexpected. Drop a line to start.